Advanced Statistics and Sampling

Mustel Group has formed a strategic alliance with one of Canada's foremost experts in advanced statistics, sampling and modeling, John Smart, President of SM Research <www.smres.com>. Our involvement with John goes back more than 20 years, and his expertise ensures that we can offer our clients the very best in advanced quantitative techniques including:

• Statistical Testing
• Conjoint Analysis
• Cluster Analysis
• Factor/Regression/Discriminant Analysis
• Chaid Analysis for Data Mining of Surveys
• Neural Network Analysis
• Price Elasticity
• Brand Mapping Analysis
• Target Selection using the massive BBM consumer behavior survey
• Fusion of multiple survey data bases into a single source data base
• GPS technology to gather origin-destination data
• Ascription of data to scientifically fill in missing data