Research Services

Mustel Group is proud that we have helped organizations to maximize their potential for well over 20 years. We provide our clients with dedication and expertise in a wide variety of study areas, including the following:

• Public policy and social research
• Customer / member satisfaction studies
• Communication program evaluations
• Brand image, awareness and usage
• Brand audits
• Mystery shopping
• Advertising effectiveness testing and tracking
• Consumer purchase habits and drivers
• Transportation habits
• Community needs assessments
• New product/new concept testing
• Package design testing
• Program evaluations
• Employee research

Sectors Served

Mustel Group undertakes market research projects for our clients in both the public and private sectors. Specific industry sectors in which our clients do business include the following:

• Advertising
• Beverage
• Food products
• Forestry
• Government (municipal, provincial, federal)
• Professional industry associations
• Insurance providers
• Media
• Parks and recreation
• Public relations
• Public utilities
• Retail
• Shopping Centres
• Telecommunications
• Transportation

To learn more about how Mustel Group can help your organization maximize its potential, contact: Evi Mustel or Jami Koehl.