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We have developed an 8-step process at Mustel Group to ensure we get the most out of every project.
First, we listen and understand. If we don't understand your business well enough to know what you are trying to achieve, and
what are the important dynamics at play, we wouldn't have a hope of developing an effective research program for you.
Then we design the study - basically, figure out what we need to do, and how we are going to achieve it in the time frame and
within the budget. This is all captured in our next step, the project proposal, in which we lay out clearly the entire process
and commit ourselves to a cost, a timeframe, and our client's complete satisfaction with the study - see our
client charter.
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When the proposal is accepted we develop the research investigation in detail - the questionnaire, or in the case of
qualitative work, the discussion guide or plan our lines of inquiry. Then it is on to the fieldwork - data collection. We follow
the fieldwork with analysis - figuring out what it all means, and how the results can be applied to benefit our client. Finally
we report back to the client on the results and our conclusions. Our own secret ingredient? The absolute dedication you
find only at Mustel Group to make every research project a resounding success.
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