A PROVEN RECORD OF ACCURACY

We love elections! The media spotlight gives us the perfect opportunity to demonstrate just how accurate our quantitative studies are, using the same techniques we use on our clients' projects.

Since we began conducting polls for the media in 1991, Mustel Group's record of accuracy has been exceptional and unequalled. The results speak for themselves...

  Our Prediction %
Apr 22 - May 6, 2009*
Actual Outcome %
May 12, 2009
2009 BC PROVINCIAL ELECTION
Liberal 47 46
NDP 38 42
Green 12 8
Other 3 4
* Measure taken one to three weeks before election
 
  Our Prediction %
January 16, 2006
Actual Outcome %
January 23, 2006
2006 FEDERAL ELECTION - POPULAR VOTE IN BC
Conservative 38 37
NDP 29 29
Liberal 27 28
Green 6 5
 
  Our Prediction %
May 10, 2005
Actual Outcome %
May 17, 2005
2005 BC PROVINCIAL ELECTION
Liberal 45 46
NDP 41 42
Green 12 9
Other 2 4
 
  Our Prediction %
June 17, 2004
Actual Outcome %
June 28, 2004
2004 FEDERAL ELECTION - POPULAR VOTE IN BC
Conservative 36 36
NDP 28 27
Liberal 26 29
Green 7 6
 
  Our Prediction % Actual Outcome %
MARCH 2001 ALBERTA PROVINCIAL ELECTION
PC 65 62
Liberal 25 27
NDP 8 8
Other 2 3
 
  Our Prediction % Actual Outcome %
1997 CANADIAN FEDERAL ELECTION
Reform 45 43
Liberal 31 29
NDP 18 18
Progressive Conservative 5 6
 
  Our Prediction % Actual Outcome %
1996 BC PROVINCIAL ELECTION
BC Liberal 41 42
New Democratic Party 43 39
BC Reform 10 9
Progressive Democratic Alliance 5 6

Previous Proven Records of Accuracy...

 
WHAT'S NEW
BC Voters Continue to Support
Federal Conservatives

April 14, 2011
Recession, 'net create new reality
for retailers

March 3, 2011
Consumer Trends 2011- Presentation to International Council of Shopping Centres
January 2011